Qatar Airways: A Comprehensive Tourism Marketing Analysis This report discusses the marketing strategies adopted by Qatar Airways, taking a closer look at both the external and internal environments using models such as the Porter's Five Forces framework and STP analysis. Discussions in the report include those to do with the current competitive positioning, the target market that Qatar Airways serves, and some strategic responses it has sought to address emerging issues and threats across the airline industry. Key recommendations for future developments on items such as digital marketing and sustainability are covered. Chapter One An Introduction that Defines Tourism Marketing Concepts 1.1 Tourism Marketing Concepts Tourism marketing promotes services and experiences in travels, with the ultimate aim of increasing arrivals, consumption, and adding value to the overall tourism industry. It orients strategies in the way to reach, meet the needs, and build long-term loya...